Today’s world is a “Digital World”, just imagine yourself without web.
Can you live without it…?
No, absolutely not possible.
Why your small business must have ONLINEPRESENCE?
It’ll open the door of tremendous opportunities which will take you on the top of your business stream.
Having a strong online presence is a
crucial component of your marketing strategy, no matter what size your business
is or what industry it belongs to.
Whichever your business model, no
matter how you’re running it locally. But if you miss “The world of Opportunities”
known as an “Online Presence”, then you need to establish your Online Presence.
Let’s start the journey of your business
success...
What is an
“online presence”?
An online presence is the addition
of all the identities you’ve created (it can be personal or business-driven)
and the interactions those identities have placed, and participated in, online.
Your online presence will make you
to stay connected with your beloved friends, family members, different
communities, business forums, and with your customers.
Why it’s required for your small business?
As mentioned above, today’s world is a
“Digital World”, and Google
said 97%
of consumers use the internet to search for
local businesses – and if the majority of your potential customers are
online, you should also focus here.
Like any other business formation, making of
online presence for your business you have take following steps:
1.
Design A Website
- Considering with
your business services or products you can choose “Domain Name”
-
Remember that
your business name is your brand name
-
Choose proper
theme for your website
-
Mention all your products or services in your website
-
Write about your business
and its services or products
And
in that same survey:
· 88% of small business owners agree a website
has made it easier for customers to find their business.
· 97% would suggest having a website to other
small businesses.
· 84% say their website is essential or critical
to their business.
You can design your website by your own or you
can outsource it with some budget.
Also learn
something about SEO, and terms related
to website ranking factor, or you can
take guidance from “Digital Marketing Executive”.
2.
Use Social Media Platforms
As you know, now a day’s most of the people
are using social media to stay connected with their friends, family, collogues,
and with some interested communities.
So you can target such platforms where your
targeted customers want to interact with you. Like Facebook, YouTube, LinkedIn, Twitter, Pinterest
social platforms will give you this opportunity to catch your customer and
promote your business.
Here are some key objectives of social media
for your business:
ü
To create Public Relationship
ü
To find out
potential customers
ü
To know customer
feedbacks
ü
To built trust
with customers
ü
To make business awareness.., and so on
3.
Build your Business Community
You need to regularly be out there and create your
own business “ONLINE COMMUNITY” on different platforms.
Here
you can share your business ideas, engage with your loyal customers, you can
answer for their questions.
Benefits of online presence for small business
No matter how small or big, which business
industry you belong to, having online presence on different platforms like
Website, Social Media, Online Communities and so on can help your
business be found by anyone, anywhere and at any given time. Just think having
your business operational round the
clock, a virtual business presence open 24 hours a day, 7 days a week!
Here are the key benefits of having
OnlineBusiness Presence:
ü
Direct eye on your customer
ü
Increase perceived value of business
ü
Business awareness
ü
24/7 accessibility
ü
Reach out more customer and direct communication with them
ü
Lead generation and business conversion
ü
Trust building with customers
ü
Brand awareness, and products or services promotion
Like above there are so many possible opportunities for your
business growth, just need to grab this moments
Now everything is clear about “Why online presence is essential for small Business?”
So, pick up your business plan and just go ahead to create “Web Presence” for your business.
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